<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Stephanie Jackson]]></title><description><![CDATA[Empowering Products Through Strategic Marketing]]></description><link>https://www.stephanie-jackson.com/my-blog</link><generator>RSS for Node</generator><lastBuildDate>Wed, 03 Jun 2026 15:38:32 GMT</lastBuildDate><atom:link href="https://www.stephanie-jackson.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Personal Bio: Scaling Beyond the Built Environment]]></title><description><![CDATA[The sound of a large-scale architecture firm is unmistakable. It is the rhythmic hum of high-end workstations, the tactile friction of trace paper, and the relentless cadence of deadlines. For over a decade, that world, has been my home. As a Senior Design Project Manager, I’ve navigated the intricate dance of translating conceptual visions into physical reality. I’ve lived in the details of commercial interiors and balanced the heavy lifting of project management for multi-million dollar...]]></description><link>https://www.stephanie-jackson.com/post/trends-in-product-marketing-for-aeco-saas-companies</link><guid isPermaLink="false">69dab1cf75afb0779a72b98c</guid><category><![CDATA[personal]]></category><pubDate>Sat, 11 Apr 2026 20:40:47 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/0dc0cd_414ed84ced43452a8faf1bf388b5e825~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Stephanie Jackson</dc:creator></item><item><title><![CDATA[The Hidden Gem Problem]]></title><description><![CDATA[Launching a Hospitality Brand Inside a 50-Year Architecture Firm There is a particular kind of frustration that comes from watching great work go unnoticed. Not because the quality is lacking, but because the packaging is wrong. I spent months stewing inside that frustration while leading the brand launch for Interior Studio DPA, and what I found reshaped how I think about the relationship between brand architecture and market performance. This is the story of how a hospitality design studio...]]></description><link>https://www.stephanie-jackson.com/post/interior-studio-rebrand</link><guid isPermaLink="false">69dc066475afb0779a758009</guid><category><![CDATA[applied strategy + execution]]></category><pubDate>Sun, 12 Apr 2026 20:58:01 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/0dc0cd_d6a59a3367bd4cb2a6eb2a3f7357c863~mv2.jpg/v1/fit/w_960,h_960,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Stephanie Jackson</dc:creator></item><item><title><![CDATA[Nobody Wants Another Tool: How I Got an Entire Firm to Actually Use One]]></title><description><![CDATA[There is a particular silence that follows a software rollout announcement in an architecture firm. It is not the silence of excitement. It is the silence of all your once friendly co-workers, spread across all studios, collectively deciding to ignore you. Mosaic was supposed to change how we worked. A firm-wide project management platform that would replace the patchwork of personal spreadsheets, disconnected time tracking, and the Monday-morning ritual of chasing down project status updates...]]></description><link>https://www.stephanie-jackson.com/post/effective-product-marketing-strategies-for-aeco-tech</link><guid isPermaLink="false">69dab1cc8614fb4128aee0bd</guid><category><![CDATA[applied strategy + execution]]></category><pubDate>Sat, 11 Apr 2026 20:40:44 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/0dc0cd_7dbcc218b69c45999a9d84d8ea32bdf0~mv2.jpg/v1/fit/w_960,h_960,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Stephanie Jackson</dc:creator></item><item><title><![CDATA[Who Actually Wins the Coordination Platform War?]]></title><description><![CDATA[A Practitioner-Turned-PMM’s Competitive Analysis of Revizto vs. Autodesk Construction Cloud (Forma - I will be calling it Forma, at least mostly, for this whole blog)   There is a moment, about forty-five minutes into every coordination meeting, when you can feel the room fracture. The BIM Manager is deep inside a clash report. The MEP sub is squinting at a 2D printout that was already outdated before the toner dried. And the interior designer, the one whose finish selections are about to...]]></description><link>https://www.stephanie-jackson.com/post/transforming-aec-software-placement-in-the-market</link><guid isPermaLink="false">69dab1c9515c02011a0f5f0c</guid><category><![CDATA[case study + research]]></category><pubDate>Sat, 11 Apr 2026 20:40:41 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/0dc0cd_fe2e4aad86884ee692e589d2ac998eb4~mv2.jpg/v1/fit/w_540,h_540,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Stephanie Jackson</dc:creator></item><item><title><![CDATA[Same Industry, Different Buyer]]></title><description><![CDATA[What AEC SaaS Companies Get Wrong About Selling Into Europe The tools we used were built for us, ostensibly. But the way they were sold to us, the way they were positioned, the language they used to explain their value, often missed the mark. And when I began researching how those same companies approach the European market, the gap widened into something worth writing about. This is a market intelligence brief comparing how AEC technology is purchased, adopted, and valued in the US versus...]]></description><link>https://www.stephanie-jackson.com/post/emea-market-research</link><guid isPermaLink="false">69dc03158614fb4128b1a150</guid><category><![CDATA[case study + research]]></category><pubDate>Thu, 09 Apr 2026 20:41:44 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/0dc0cd_7f96b7b7585e418cadd98084a3b6d603~mv2.jpg/v1/fit/w_960,h_960,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Stephanie Jackson</dc:creator></item></channel></rss>